We create the LIGO logo with the colors of, green and yellow represents the feeling of health and fun which is the new image the brand is aiming for. The rectangle box that surrounds the brand name and the typography used for the logo name is to display the professionalism, honesty, and stability of the brand as it has been a known brand since 1932 and is to be seen as a brand that customers can trust. The raisin shape that is hidden within the alphabet ‘O’ highlights the product, LIGO raisins, which is the raisin product under Liberty Gold.